Last night we were up late. We were up late because we care about our art and we care what the final product looks like, always. What that usually means is that the process is as important as the final result, because without the hours spent in between there would be no "final shot"; no "finished product"; no "art". While over 4 hours last night were spent trying to get between 2 and 4 shots, we took well over 100 to arrive there, and we want to share a little slice of what that looked like. Enjoy:
 

We started here. It's been a while since Ryan and I messed with Rear Curtain sync (2 years in fact), and so we had to reacquaint ourselves with the technique...

We started here. It's been a while since Ryan and I messed with Rear Curtain sync (2 years in fact), and so we had to reacquaint ourselves with the technique...

...as you can see that re acquaintance process wasn't as simple as it may sound

...as you can see that re acquaintance process wasn't as simple as it may sound

But we started to get there. Everything's a process// Artwork's all 'bout progress

But we started to get there. Everything's a process// Artwork's all 'bout progress

If it looks like Ty's on fire, it's because if you asked him he'd probably answer in the affirmative. Still not quite...but more quite than before...

If it looks like Ty's on fire, it's because if you asked him he'd probably answer in the affirmative. Still not quite...but more quite than before...

when everything feels like it's right, there's always one element that doesn't quite come together. Like Ty's head being cut off. Sorry bro, I feel anguish for you...

when everything feels like it's right, there's always one element that doesn't quite come together. Like Ty's head being cut off. Sorry bro, I feel anguish for you...

So we're getting there, we're really getting there. Now we just have to make sure the streak behind Ty connects with his body and that I'm not cutting off any parts of his body. (bear in mind that this process is also contingent on Ryan's flashlight skills; Pivotal stuff).

So we're getting there, we're really getting there. Now we just have to make sure the streak behind Ty connects with his body and that I'm not cutting off any parts of his body. (bear in mind that this process is also contingent on Ryan's flashlight skills; Pivotal stuff).

And that might have been the shot...but the flash didn't go off. O, the process continues!

And that might have been the shot...but the flash didn't go off. O, the process continues!

YESSSSSSS, ahhhh Bollocks, we didn't get the ball in the frame - but this, this is everything, well everything minus a basketball! We're definitely gonna get it on the next one, definitely. *i gesture for Ty to get back in position, knowing full well that two hours in and with no image for show for it everyone is getting a little ancy. Behind me Ryan readies the flashlight again, preparing for (what we hope) will be one last take for the shot we are aiming for. I call for action. We wait with baited breath*

YESSSSSSS, ahhhh Bollocks, we didn't get the ball in the frame - but this, this is everything, well everything minus a basketball! We're definitely gonna get it on the next one, definitely. *i gesture for Ty to get back in position, knowing full well that two hours in and with no image for show for it everyone is getting a little ancy. Behind me Ryan readies the flashlight again, preparing for (what we hope) will be one last take for the shot we are aiming for. I call for action. We wait with baited breath*

BAAAAM! We did it. We got the shot, finally! Yeah Ty looks a little like a deer in some headlights, but the motion is perfect, the shot is dope and we have the ball in the shot! On, on to the next one...

BAAAAM! We did it. We got the shot, finally! Yeah Ty looks a little like a deer in some headlights, but the motion is perfect, the shot is dope and we have the ball in the shot! On, on to the next one...

So for our next shot we decided to try something we'd never tried before - double exposure. You know, whenever you try something new you're a little worried that it's going to take forever (especially when the thing you do know how to do took forever to begin with), but this actually ended up working pretty well - first time - and it became a question of perfecting all the elements, rather than working out what we were doing. We were in the groove!

So for our next shot we decided to try something we'd never tried before - double exposure. You know, whenever you try something new you're a little worried that it's going to take forever (especially when the thing you do know how to do took forever to begin with), but this actually ended up working pretty well - first time - and it became a question of perfecting all the elements, rather than working out what we were doing. We were in the groove!

A few shots later (a couple of head and foot crops) we arrived at this. It was nice, yeah, but we thought there was definitely reason for one more attempt... *we readied oursleves, hoping once again, that we could nail it with one last shot, one last flashlit manouevre, one last dribble*

A few shots later (a couple of head and foot crops) we arrived at this. It was nice, yeah, but we thought there was definitely reason for one more attempt... *we readied oursleves, hoping once again, that we could nail it with one last shot, one last flashlit manouevre, one last dribble*


And there it is...the second of our two "final" shots. It was certainly a process, but it was fun and, ultimately, rewarding. Shout out to Taalib for being, as always, a brilliant and patient model.

And there it is...the second of our two "final" shots. It was certainly a process, but it was fun and, ultimately, rewarding. Shout out to Taalib for being, as always, a brilliant and patient model.

Posted
AuthorRohan Smith

With a shop in Chapel Hill, we love it when former Carolina players come through and support the brand. Yesterday, recent Charlotte Hornets signee Marvin Williams stopped by to grab a couple items — among them, the new "Thrilluminati Hugo" tee.  Best of luck in Charlotte this season, Marv!

Posted
AuthorRyan Cocca

On Saturday we had our second Block Party. They're institutions that we intend to keep going on a regular basis; gatherings of the people we consider part of the community we are building at Thrill City. Despite the fact that we were competing with a two-thousand strong line of people waiting to see the King of North Carolina for $1 in Raleigh, we had a sick day and the energy was everything we had hoped for:

Our forever Model kicking it on the stoop...

Our forever Model kicking it on the stoop...

Gotta give a shout out to all our Bridgees that came out and showed love. Welcome to the TC family!

Gotta give a shout out to all our Bridgees that came out and showed love. Welcome to the TC family!

Our very own Carlito. Staying Krispy as always...

Our very own Carlito. Staying Krispy as always...

Chase and Ty came by and hung out before heading to the J Cole show. Chase came back a couple hours later; you win some you lose some.

Chase and Ty came by and hung out before heading to the J Cole show. Chase came back a couple hours later; you win some you lose some.

New and beautiful faces...welcome to the family!

New and beautiful faces...welcome to the family!

Tim, the man with the warehouse and the big heart!

Tim, the man with the warehouse and the big heart!

what's a Block Party without a lil' N64 action?

what's a Block Party without a lil' N64 action?

Meet Courvoisier, but not named after the drink. He's called Voisey for short and he is the new FACE! Kid has some attitude, and we love it! (Shot by Carter McCall)

Meet Courvoisier, but not named after the drink. He's called Voisey for short and he is the new FACE! Kid has some attitude, and we love it! (Shot by Carter McCall)

Throw them twisted fingers up if your name is Well$...

Throw them twisted fingers up if your name is Well$...

A lil' something light. Don't forget that free shipping deal for orders over $40 - going live at 8pm!

A lil' something light. Don't forget that free shipping deal for orders over $40 - going live at 8pm!

You know we can't forget the old faces as well!

You know we can't forget the old faces as well!

We told you he's the FACE! VOISEY!!!!! (photo by Carter McCall)

We told you he's the FACE! VOISEY!!!!! (photo by Carter McCall)

Every now and then it's nice to get a little action in front of the lens. If you missed this Block Party we just want to let you know that you also missed a Killer Playlist; that's what I'm dancing around to here.

Every now and then it's nice to get a little action in front of the lens. If you missed this Block Party we just want to let you know that you also missed a Killer Playlist; that's what I'm dancing around to here.

Na, na na, na na na na na! Keep your eyes peeled for the next in-store event. It night come sooner than you expect! Peace.

 

Posted
AuthorRohan Smith

Tonight at 8 pm we release a new mini-collection of gear for the summer, including plenty of Hornets gear to get fans in the QC ready for the upcoming basketball season. The release is rounded out by American Flag Logo tanks and a new colorway of the classic "Thrilluminati Rameses" design, now featuring a 23 instead of the original 32 (for obvious reasons). 

Can't pick just one? That's cool. Tonight we're doing FREE SHIPPING on all orders of $40 or more, so grab 2 or 3 items and leave the cost of shipping to us. We got it. 

Posted
AuthorRyan Cocca

We've talked about it for a while, and we continue to roll it out, but we're finally prepared to make ALL of the products in our Chapel Hill, NC store available online — our own products, and products by other companies. 

Today, we've posted a selection of shoes and hats that can be found in The Thrill City Store in Chapel Hill, including Durham-based Runaway, vegan shoe company Keep, and UNC student-owned brand Skyed Apparel

More brands and items are on the way — stay tuned!

Posted
AuthorRyan Cocca

We took a road trip to Raleigh yesterday to go and check on the world of streetwear and catch up with King Mez. We found Mez in front of the studio washing his car after having pulled an all-nighter recording (pretty commonplace in Mez's world) and, I was pleased to find out, watching "Luther," which is one of the best detective dramas on TV (if you needed more persuading than my assurance, Idris Elba plays the lead role). In any case we chilled with Mez for a bit before going to check out new streetwear store, Honor Raleigh - a dope spot, and one to keep your eyes on. Here are some shots from our roadtrip to the capital.

Reggie Miller...

Reggie Miller...

Dropping some "sneaker Fight" Tees off with Mez

Dropping some "sneaker Fight" Tees off with Mez

The studio is where the magic happens....finally got our physical copies of LLTK too.

The studio is where the magic happens....finally got our physical copies of LLTK too.

It was hot, so we had to stop at the corner store....

It was hot, so we had to stop at the corner store....

...for a refreshing Vitamin water. We don"t mess with that Gatorade!

...for a refreshing Vitamin water. We don"t mess with that Gatorade!

James is the man over at Honor. He"s running the show and making it work...go check out the store when you get the chance.

James is the man over at Honor. He"s running the show and making it work...go check out the store when you get the chance.

Honor Raleigh

Honor Raleigh

Obviously we always gotta have a rap session...we"re all opinionated brothers

Obviously we always gotta have a rap session...we"re all opinionated brothers

Did we mention that we stopped off at the Container Store on our way back to the Hill? I mean, a roadtrip wouldn"t be complete without a pit-stop at the Container Store, right?

Did we mention that we stopped off at the Container Store on our way back to the Hill? I mean, a roadtrip wouldn"t be complete without a pit-stop at the Container Store, right?

Oh, and just in case you forgot that Max was with us as well...

Oh, and just in case you forgot that Max was with us as well...

Posted
AuthorRohan Smith

Our friend King Mez had a busy trip to Brooklyn last month, from visiting the XXL and Rap Genius offices to spending a day as principal of an NYC public school. While there, he linked up with Kian Brown for a brief interview on music, vulnerability and more. 

Posted
AuthorRyan Cocca